How neuroscience has proven what Shakespeare knew all along
“There is nothing either good or bad but thinking makes it so”
William Shakespeare
Neuroscience is now proving what Shakespeare so rightly intuited – that the power of our thoughts shapes the very nature of our brains. Of course, this is important in the world of counselling, therapies and life coaching but also in our world of marketing and insight generation. In particular, this highlights the creative struggle for advertisers: As human creatures, we have an inherent bias to the bright, shiny and new (Magpie syndrome!) yet this learning suggests the value in consistent reinforcement of core messaging. In other words, we really do need to “say the same thing” but make sure we’re saying it in new and exciting ways.
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